A great deal of roadside rubbish is caused by drive-through debris being flung from the window of the car when consumption is complete. How about targeting this particular issue by requiring all drive-through takeaways to identify the wrapping of such meals with the numberplate of the vehicle concerned? No doubt a few issues will need to be dealt with – the identifier could be on one or two of the items of food, not all of them, and not just on the outside either. Obviously a cunning person could remove the number, but if they are going to take that much trouble then why not just throw it away later? Idleness is the key here, not cunning. Privacy issues you say? Then take your wrapper home for secure disposal, otherwise Big Brother will know you ate a burger. How about it Bill?
One of the themes of the campaign is roadside litter. It’s an issue that also bothers The Ranger, as he spent many hours picking litter in his time. While trolling up and down the hedgerows with a litter-picker, one’s mind wanders and sometimes reaches a zen-like state of trance. On one such occasion the Ranger had an idea to reduce roadside litter, which Bill Bryson’s exhortations brought back to him.