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The 2012 Olympics: what hope for heritage now?

Matthew Chatfield

A couple of Olympics-related stories today combined to bring a red haze across The Ranger’s eyes. First, the new logo.

Olympics 2012

It’s probably not worth pouring any more hot coals of scorn onto this production – others have done it far more effectively than The Ranger ever could. It may not look a whole lot like Lisa Simpson performing a sexual act, but it looks enough like it (she’s on the right, if you’re still wondering) . International Olympic Committee President Jacques Rogge said:

This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games.

The problem is, he’s probably right. This is what you get when a committee has

Matthew Chatfield

Uncooperative crusty. Unofficial Isle of Wight cultural ambassador. Conservation, countryside and the environment, with extra stuff about spiders.

3 thoughts on “The 2012 Olympics: what hope for heritage now?

  • I will never be able to look at that logo again without your Lisa Simpson comment in my head. You may have ruined my favorite TV show. Is the logo a done deal or can it be fixed after the public outcry. I am deathly afraid of what the mascot will be.

    No city ever makes money on the Olympics, it is always a losing proposition. At least you won’t have athletes (sportspersons?) dropping like flies from the pollution like will happen in Bejing.

  • Rachel Joyce

    Absolutely agree. The fact is that wildlife probably does more for sustainable exercise than sport – sport encourages couch potatoes shouting at the television (most give up after school). Nature reserves on the other hand encourage walking which is a far more sustainable type of exercise than most – not to mention the mental health advantages of local wildlife reserves, or even the environmental benefits…

  • It’s a bit of a bug bear of mine, but sport is not the only way to a healthy, active lifestyle. Sport does not equal exercise.

    A big problem with the Olympics is that it focuses too much attention on sport, at the cost of informal recreation and exercise. There’s certainly a need to address health inequalities and the lack of exercise amongst the population, but I suspect that those most in need of change will never take up formal sport.


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