The 2012 Olympics: what hope for heritage now?

A couple of Olympics-related stories today combined to bring a red haze across The Ranger’s eyes. First, the new logo.

Olympics 2012

It’s probably not worth pouring any more hot coals of scorn onto this production – others have done it far more effectively than The Ranger ever could. It may not look a whole lot like Lisa Simpson performing a sexual act, but it looks enough like it (she’s on the right, if you’re still wondering) . International Olympic Committee President Jacques Rogge said:

This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games.

The problem is, he’s probably right. This is what you get when a committee has

3 thoughts on “The 2012 Olympics: what hope for heritage now?”

  1. I will never be able to look at that logo again without your Lisa Simpson comment in my head. You may have ruined my favorite TV show. Is the logo a done deal or can it be fixed after the public outcry. I am deathly afraid of what the mascot will be.

    No city ever makes money on the Olympics, it is always a losing proposition. At least you won’t have athletes (sportspersons?) dropping like flies from the pollution like will happen in Bejing.

  2. Absolutely agree. The fact is that wildlife probably does more for sustainable exercise than sport – sport encourages couch potatoes shouting at the television (most give up after school). Nature reserves on the other hand encourage walking which is a far more sustainable type of exercise than most – not to mention the mental health advantages of local wildlife reserves, or even the environmental benefits…

  3. It’s a bit of a bug bear of mine, but sport is not the only way to a healthy, active lifestyle. Sport does not equal exercise.

    A big problem with the Olympics is that it focuses too much attention on sport, at the cost of informal recreation and exercise. There’s certainly a need to address health inequalities and the lack of exercise amongst the population, but I suspect that those most in need of change will never take up formal sport.

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