Today The Ranger was looking at a culvert by a slipway down on the River Medina. Much of the Medina is within one of the world's most protected areas, and has the highest possible legal protection in the UK for its wildlife - specifically the birds. So it's not the sort of place you really want to put any rubbish unless you have to do so. It's also a busy leisure harbour and an important tourist attraction - the world-famous Cowes Week is held in the mouth of the river Medina, for a start. Another good reason not to mess it up. It's pretty important, see?

So he was pretty disappointed to see this washed up there:

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A promotional balloon, released and then returned to earth via the river. Whilst it was, at least, a latex balloon which will eventually rot away, it also featured a plastic insert which will not, and undoubtedly at some point it had been separated from its plastic ribbon, which is itself likely to hang around tangling things up for a very long time.

Remember "Balloons - how they kill wildlife, and what to do about it"?

Of course you do. It was a Ranger Rant about the problem of balloon releases and the damage that balloons can do when they come back down to earth, especially to marine wildlife. If you want to know more of the argument against balloon releases, see the Marine Conservation Society site.

So, who could be so insensitive? The Ranger picked up the offending article to pop it into the nearby bin and soon noticed where it originated:

Now, McDonalds can't be blamed for all the world's ills. There are plenty of companies who issue balloons. But it's perhaps not entirely inappropriate that this company - sometimes held up as a jaded symbol of big business and cynical marketing - is the one to provide this particular balloon. Perhaps they should consider just tying their balloons rather than using a plastic bung, and using biodegradable string.

So, what can you do? Thinking of a balloon release? Don't. There are far more fun things to do with balloons that don't harm anything. And if you know of a release planned you can report it online here, as well as request some great free promotional material.

Have fun with balloons - but don't let our marine wildlife down!

UPDATE: No, it's not all McDonald's - today the following specimen was seen only about 250m from the last one: