A couple of Olympics-related stories today combined to bring a red haze across The Ranger's eyes. First, the new logo.

It's probably not worth pouring any more hot coals of scorn onto this production - others have done it far more effectively than The Ranger ever could. It may not look a whole lot like Lisa Simpson performing a sexual act, but it looks enough like it (she's on the right, if you're still wondering) .
International Olympic Committee President Jacques Rogge said:
This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games.
The problem is, he's probably right. This is what you get when a committee has £400,000 to spend on a logo. And 'innovative' is not a synonym for 'good'.
Second story of the day - Conservative MP for Salisbury Robert Key claims money for improvements to Stonehenge is being diverted to the Olympics. He might be right - that's the sort of thing The Ranger has complained about before. But more interesting was the response of English Heritage, the government agency that runs Stonehenge and, incidentally, is funded by the same department that funds the Olympics:
English Heritage, the government agency that runs Stonehenge, do not dispute visitor facilities and access are inadequate, but still hope improvements will be made in time for the Olympics.
"It is a stated aim of Visit Britain and the government to maximise the benefits of hosting the Olympics," a spokesman said. He added that the Stonehenge project would be a major contribution to the cultural legacy of the games.
Now, remember this is the given reason for not yet funding the improvements to Stonehenge. Come on. The Olympics are going to bring benefits to Stonehenge? Stonehenge is going to add to the 'cultural legacy'?? That's just doublespeak. The money's gone.
The Olympics is a fantastic opportunity for all sorts of stuff: primarily a whole lot of sport. The problem is that people seem to forget that core fact, and will spout a lot of fluff about what the Olympics is. Here's some more of it:
and
and
Nice ideas. Maybe it will even happen - but really, if we wanted to reduce health inequalities in east London surely we could find a better way to spend £9bn? For goodness sakes, it's just a load of people running around and throwing things. Let's enjoy it for the massive party it's likely to be, and not pretend it will save the universe. Because otherwise we just might believe the hype, and stop looking after the things that will still be here long after the last Olympian has hung up their tracksuits.
3 comments so far, see them and add yours here!
Posted on 4th June 2007 at 11 36 pm
The thoughts and writings of The Virtual Ranger, since 1995 the host and mascot of Naturenet, the UK's most popular independent environmental website; along with interjections from his real-life alter ego, Matthew Chatfield, and others. Featuring not only Naturenet and countryside related stuff, but, as on Naturenet, plenty of other material - more or less at random - that takes The Ranger's fancy. But you can be confident that soon enough he'll be rather sarcastic.
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