Post details: The 2012 Olympics: what hope for heritage now?


The 2012 Olympics: what hope for heritage now?
Permalink

A couple of Olympics-related stories today combined to bring a red haze across The Ranger's eyes. First, the new logo.

Olympics 2012

It's probably not worth pouring any more hot coals of scorn onto this production - others have done it far more effectively than The Ranger ever could. It may not look a whole lot like Lisa Simpson performing a sexual act, but it looks enough like it (she's on the right, if you're still wondering) .

International Olympic Committee President Jacques Rogge said:

This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games.

The problem is, he's probably right. This is what you get when a committee has £400,000 to spend on a logo. And 'innovative' is not a synonym for 'good'.

Second story of the day - Conservative MP for Salisbury Robert Key claims money for improvements to Stonehenge is being diverted to the Olympics. He might be right - that's the sort of thing The Ranger has complained about before. But more interesting was the response of English Heritage, the government agency that runs Stonehenge and, incidentally, is funded by the same department that funds the Olympics:

English Heritage, the government agency that runs Stonehenge, do not dispute visitor facilities and access are inadequate, but still hope improvements will be made in time for the Olympics.

"It is a stated aim of Visit Britain and the government to maximise the benefits of hosting the Olympics," a spokesman said. He added that the Stonehenge project would be a major contribution to the cultural legacy of the games.

Now, remember this is the given reason for not yet funding the improvements to Stonehenge. Come on. The Olympics are going to bring benefits to Stonehenge? Stonehenge is going to add to the 'cultural legacy'?? That's just doublespeak. The money's gone.

The Olympics is a fantastic opportunity for all sorts of stuff: primarily a whole lot of sport. The problem is that people seem to forget that core fact, and will spout a lot of fluff about what the Olympics is. Here's some more of it:

The community regeneration inspired by London 2012 will provide a springboard for reducing health inequalities in east London and for encouraging people across the country to take up sport and develop active, healthy lifestyles.

and

The 2012 Olympics in London provide a huge opportunity to promote condom use and awareness of HIV, according to a leading charity.

and

The London Games ...herald a first-ever agreement between the Organising Committee, conservation group WWF and sustainable development experts BioRegional. This pact is based on the promise that London will host a zero-waste, low carbon Games which deliver long-term social and environmental benefits to the city.

Nice ideas. Maybe it will even happen - but really, if we wanted to reduce health inequalities in east London surely we could find a better way to spend £9bn? For goodness sakes, it's just a load of people running around and throwing things. Let's enjoy it for the massive party it's likely to be, and not pretend it will save the universe. Because otherwise we just might believe the hype, and stop looking after the things that will still be here long after the last Olympian has hung up their tracksuits.

3 comments so far, see them and add yours here!

Posted on 4th June 2007 at 11 36 pm
by The Virtual Ranger
478 views

Categories: Lottery funding, Ranger Rants, Olympics
PermalinkPermalink
 E-mail this post to a friend  Stumble this!   Add this page to del.icio.us  Add this post to Digg.com  Add to reddit.com

Comments:

Comment from: Chris Email · http://www.tree-care.info
It's a bit of a bug bear of mine, but sport is not the only way to a healthy, active lifestyle. Sport does not equal exercise.

A big problem with the Olympics is that it focuses too much attention on sport, at the cost of informal recreation and exercise. There's certainly a need to address health inequalities and the lack of exercise amongst the population, but I suspect that those most in need of change will never take up formal sport.
PermalinkPermalink 05/06/07 @ 08:25

 

Comment from: Rachel Joyce Email · http://racheljoyce.blogspot.com/
Absolutely agree. The fact is that wildlife probably does more for sustainable exercise than sport - sport encourages couch potatoes shouting at the television (most give up after school). Nature reserves on the other hand encourage walking which is a far more sustainable type of exercise than most - not to mention the mental health advantages of local wildlife reserves, or even the environmental benefits...
PermalinkPermalink 09/06/07 @ 12:18

 

Comment from: Richard Email · http://honesthypocrite.blogspot.com/
I will never be able to look at that logo again without your Lisa Simpson comment in my head. You may have ruined my favorite TV show. Is the logo a done deal or can it be fixed after the public outcry. I am deathly afraid of what the mascot will be.

No city ever makes money on the Olympics, it is always a losing proposition. At least you won't have athletes (sportspersons?) dropping like flies from the pollution like will happen in Bejing.

PermalinkPermalink 14/06/07 @ 03:21

 

Leave a comment:

Your email address will not be displayed on this site and Naturenet will never, ever, pass it on to anyone else or spam you.
Your website URL will be displayed.

Allowed XHTML tags: <p, ul, ol, li, dl, dt, dd, address, blockquote, ins, del, span, bdo, br, em, strong, dfn, code, samp, kdb, var, cite, abbr, acronym, q, sub, sup, tt, i, b, big, small>
(Line breaks become <br />)
(Set cookies for name, email and url)
(Allow users to contact you through a message form (your email will NOT be displayed.))
What colour is a lemon? (Start your answer with a capital letter)

The Ranger's Blog

The thoughts and writings of The Virtual Ranger, since 1995 the host and mascot of Naturenet, the UK's most popular independent environmental website; along with interjections from his real-life alter ego, Matthew Chatfield, and others. Featuring not only Naturenet and countryside related stuff, but, as on Naturenet, plenty of other material - more or less at random - that takes The Ranger's fancy. But you can be confident that soon enough he'll be rather sarcastic.

Next post: Habitat: the veteran UK environment news website revived by popular acclaim!

Search

Misc

Subscribe to The Rangers Blog here

Who's Online?

  • Guest Users: 37
August 2008
Mon Tue Wed Thu Fri Sat Sun
<< <     
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31